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About speaker

Jarno Koponen

Zalando

Head of AI Product Design

Jarno M. Koponen is an internationally recognized senior Product Design leader and AI pioneer who combines AI with human-centric product design and business to build impactful products, effective teams, and innovative organizations. Currently, he’s leading design for agentic commerce and Zalando AI Assistant, scaling the experience from zero to over 50 million customers across Europe. Previously he led AI-powered innovation in news media, transforming the way news experiences are created, personalized and distributed at scale to millions of customers. His work has been featured e.g. in The New York Times, NPR, Forbes, and MIT Technology Review, and his expert articles have been published on Fast Company, TechCrunch, and VentureBeat among others.

Talk details

Talk
UX/UI Intermediate

Moving from interfaces to proactive agents – designing dynamic AI customer experiences at scale

Jarno Koponen
Jarno Koponen Head of AI Product Design at Zalando
AI CX

The talk delves into how new emerging conversational CX and agentic experiences reshape human and machine interactions, and the whole digital ecosystem.
– How to accelerate the agentic CX innovation by being customer-first, not AI-first
– How to drive intent-driven personalization for conversational CX and agentic experiences
– How to rethink systemic workflows to effectively combine product design, generative AI and agentic capabilities

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Data

Leadership

Product

AI/ML

UX/UI

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