Moving from interfaces to proactive agents – designing dynamic AI customer experiences at scale

The talk delves into how new emerging conversational CX and agentic experiences reshape human and machine interactions, and the whole digital ecosystem.
– How to accelerate the agentic CX innovation by being customer-first, not AI-first
– How to drive intent-driven personalization for conversational CX and agentic experiences
– How to rethink systemic workflows to effectively combine product design, generative AI and agentic capabilities