Success Metrics with and without AI: A Playbook for Product Managers

This workshop is designed to equip product managers with a flexible playbook for identifying success metrics and leading indicators that truly drive product and business outcomes. We’ll adapt and “mis-use” familiar metric-building techniques in a unique way to better reflect real-world product dynamics and customer behaviour.

Once the fundamentals are clear, the participants will receive a prompt sequence that will help them create their own AI metrics coach on ChatGPT or Claude Code.

TOGETHER, WE’LL PRACTISE:
Goals-Signals-Metrics (GSM), with a Twist
Learn how to define proxy metrics and identify leading indicators for hard-to-measure goals in your own product’s unique context by using GSM as a flexible mental model instead of a rigid framework.

AARRR Map, not Funnel
Redefine the classic AARRR funnel into a dynamic map, seeing your product as an end-to-end service. Identify the critical metrics that will drive sustainable growth.

Quantifying Customer Journeys as Behaviour Maps
Discover how to quantify customer journeys as a series of behaviours, translating these into measurable outcomes and micro-conversions.

Eventually, you’ll get to test your metrics with a prompt series that you can turn into your metrics coach. A 24/7 assistant that can support you in finding suitable success metrics while you work on your actual product.

KEY TAKEAWAYS:
● A playbook to define success metrics and leading indicators with direct business impact
● A new, outcome driven approach to defining success metrics with the help of real examples
● Hands-on experience using flexible frameworks for a clearer, more impactful metrics strategy
● Knowledge of what “good” looks like to challenge your most favourite LLMs output.