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About speaker

Büşra Coşkuner

Producteer

Founder & Product Coach, Trainer, Advisor

Büşra is an award-winning Product Coach & Trainer and founder of Producteer. With 15+ years in Product Management at companies like Doodle, home24, DTTS and more, she helps companies become strong product organisations and build products that their customers love to pay for. She bridges strategy and execution and guides product teams on how to make build vs. reject decisions based on data, evidence and strategic alignment.

Talk details

Day 37 (9/30)

9:00 – 17:00
wed 30
9:00 – 17:00
Workshop

Success Metrics with and without AI: A Playbook for Product Managers

Büşra Coşkuner
Büşra Coşkuner Founder & Product Coach, Trainer, Advisor at Producteer

This workshop is designed to equip product managers with a flexible playbook for identifying success metrics and leading indicators that truly drive product and business outcomes. We’ll adapt and “mis-use” familiar metric-building techniques in a unique way to better reflect real-world product dynamics and customer behaviour.

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Talk
Product Advanced

Everyone’s a Developer Now. Or Are They? – Real stories from product teams in the AI transition

Büşra Coşkuner
Büşra Coşkuner Founder & Product Coach, Trainer, Advisor at Producteer
Product & AI Team Structures Ways of Working

Everyone is talking about AI adoption. Few are being honest about what it actually looks like inside a real product team.

This talk is built on firsthand interviews with product leaders at non-big-tech companies navigating AI transformation right now. You will hear what really changes in the product-design-engineering workflow, why faster output doesn’t automatically mean better results, and what skills become non-negotiable when the machine can build. Closing with the most honest advice practitioners have for peers starting today – no hype, no vendor stories, just the messy truth.

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Data

Leadership

Product

AI/ML

UX/UI

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Stand on the shoulders of giants and build alongside the people shaping what comes next.

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