Opens in a new tab

About speaker

Büşra Coşkuner

Producteer

Founder & Product Coach, Trainer, Advisor

Büşra is an award-winning Product Coach & Trainer and founder of Producteer. With 15+ years in Product Management at companies like Doodle, home24, DTTS and more, she helps companies become strong product organisations and build products that their customers love to pay for. She bridges strategy and execution and guides product teams on how to make build vs. reject decisions based on data, evidence and strategic alignment.

Talk details

September 30

9:00 – 17:00
wed 30
9:00 – 17:00
Workshop
Supercharge Office

Success Metrics with and without AI: A Playbook for Product Managers

Büşra Coşkuner
Büşra Coşkuner Founder & Product Coach, Trainer, Advisor at Producteer
Product Product Analytics Success Metrics

This workshop is designed to equip product managers with a flexible playbook for identifying success metrics and leading indicators that truly drive product and business outcomes. We’ll adapt and “mis-use” familiar metric-building techniques in a unique way to better reflect real-world product dynamics and customer behaviour.

See more details →

Day 3 (10/2)

13:50 – 14:35
fri 2
13:50 – 14:35
Talk
Product Intermediate

10x the Output. But where’s the Impact? – 5 principles of meaningful AI adoption and what that means for Product Managers

Büşra Coşkuner
Büşra Coşkuner Founder & Product Coach, Trainer, Advisor at Producteer
AI Adoption Product & AI Product Management Product Organisation

AI is turning Product Managers into builders, making engineers dramatically faster, and enabling people far beyond product teams to create software. But while output is exploding, customer outcomes and P&L aren’t automatically following. Based on firsthand conversations with product leaders, I’ll explore what meaningful AI adoption looks like beyond simply producing more, faster. The real opportunity is to collapse the distance between an idea and learning, and get dramatically better at finding out what works. And we’ll explore what all of this means for product organisations, Product Managers, and the skills worth building now.

Read more →

Data

Leadership

Product

AI/ML

UX/UI

Join the event!

Stand on the shoulders of giants and build alongside the people shaping what comes next.

Buy ticketDownload brochure

Save the Date

Add the 2026 conference to your calendar