About speaker

Mirela Mus

Product People

Founder & CPO

“From AI Enabled to AI Native”

Mirela Mus is the Founder of Product People and a Founding Partner at Lightcone Capital. She has scaled products and advised leadership teams at clients like Zalando, WHO, Babbel, Hackerone and N26. Mirela has a background in Computer Science and an MBA. She’s based in Berlin and spends her free time reading utopian SciFi and making abstract paintings.

Talk details

October 1

15:00 – 16:30
thu 1
15:00 – 16:30
Workshop
Product General

AI-First Product Strategy Workshop: Designing & Prioritizing AI-First Opportunities

Mirela Mus
Mirela Mus Founder & CPO at Product People
AI UX Product Strategy

The workshop introduces the difference between AI-enabled and AI-native products, and explores how probabilistic AI changes traditional UX and product strategy. Participants work through a fictional fintech case in small product squads to identify and prioritize meaningful AI opportunities rather than defaulting to “another chatbot.” The workshop examines different interaction models  – agent, co-pilot, and ambient AI – and the trust, control, and usability risks associated with each. It also looks at the realities of designing AI for high-stakes contexts, including error rates, latency, inference costs, compliance, and stakeholder concerns. Through practical exercises, participants apply these considerations to product decisions and evaluate the real business and user value of proposed AI features. The goal is to leave participants with a more strategic framework for deciding where AI belongs, what form it should take, and whether it creates enough value to justify its complexity and risk.

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Day 39 (10/2)

10:40 – 11:25
fri 2
10:40 – 11:25
Talk
Product Intermediate

From AI Enabled to AI Native

Mirela Mus
Mirela Mus Founder & CPO at Product People
AI Product Management

How do we future-proof not only our careers but also our products and business models in the age of AI? Mirela explores the shift from simply using LLM to speed up PM work to building AI-first products where and when it matters. And three case studies.

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Data

Leadership

Product

AI/ML

UX/UI

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