About speaker

Daria Tarawneh

SAP

VP of design

Hi, I’m Daria a design leader with over 20 years of experience, educator, and systems thinker dedicated to turning complexity into clarity through strategic, impactful design. My work blends UX, regulation, and business strategy to drive trusted enterprise solutions.Previously, I led UX at Miro, AWS, built startups in Japan and New Zealand, consulted at McKinsey, and earned an MBA to deepen my business-design connection.

Talk details

September 30

9:00 – 17:00

wed 30

9:00 – 17:00

Daria Tarawneh VP of design at SAP

AI AI UX Product

This workshop helps teams understand what makes a product truly AI-native and how to decide which AI opportunities are worth building.

The session goes beyond adding a chatbot or automation to a product. It focuses on how AI changes the product value, workflow, user experience, trust model, and go-to-market strategy.

Participants will learn how to identify strong AI use cases, evaluate where AI creates real user and business value, avoid AI-washing, and design AI-native products with the right controls, feedback loops, uncertainty handling, and human oversight.

Best for: senior designers, design leaders, founders, product managers, and teams building or launching AI-powered products.

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Day 38 (10/1)

11:05 – 11:50

thu 1

11:05 – 11:50

Daria Tarawneh VP of design at SAP

Agents Enterprise Governance

Everyone wants to turn on AI features . Then Legal walks into the room and says no. The question we will answer is WHY?

Enterprise AI comes with questions about data, permissions, security, compliance, auditability, human oversight, and trust.

This talk looks at the hidden work behind making AI safe to enable at scale, connects it to the European AI Act, and turns those requirements into practical UX principles for responsible AI products.

Because great enterprise AI isn’t just powerful. It has to be trustworthy enough to actually turn on.

Join the event!

Stand on the shoulders of giants and build alongside the people shaping what comes next.

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