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About speaker

Anna Herasymenko

Meta

Staff Product Designer

Berlin-based design leader with 15+ years of experience. At Meta Reality Labs she leads design for generative AI creative tools: creators’ education, assets and characters generation, AI styling, the systems underneath avatar identity. Previously Klarna and Delivery Hero. Master’s in information security.

Talk details

Day 2 (10/1)

12:10 – 12:55
thu 1
12:10 – 12:55
Talk
UX/UI General

How to thrive as a designer while AI reshapes our job

Anna Herasymenko
Anna Herasymenko Staff Product Designer at Meta
AI Career Growth Design Resilience

AI is changing not only what we design, but how we design it. New models, tools, workflows, and “this changes everything” moments arrive faster than we can adapt.

But not every new release changes the job. And being good at the newest tool isn’t the same as becoming a better designer.
In this talk, I’ll share three practical ways to work through that uncertainty: how to tell when AI has actually changed the way we design, which skills are worth investing in, and how to turn experimentation into real experience rather than just keeping up with the latest tools.

Through concrete examples from my own work at Meta, we’ll look at what is genuinely changing in design practice – and what becomes even more valuable as AI gets better.

Read more →

Data

Leadership

Product

AI/ML

UX/UI

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