From AI Innovation to Revenue: Rethinking Software Monetization

AI innovation is everywhere—but turning it into profitable growth is much harder.

As software evolves from helping people do their jobs to increasingly performing tasks autonomously, companies need to rethink not only what they build, but how they package, price and monetize it. Traditional seat-based SaaS models are coming under pressure, while new approaches based on usage, credits, agents and outcomes are emerging.

Which AI innovations should companies monetize—and how? When should AI be included, packaged as a premium capability, or charged based on consumption or outcomes? And how can companies capture the value they create while keeping pricing simple and predictable for customers?

This session explores how software leaders can turn AI innovation into sustainable revenue—from identifying customer value to choosing the right monetization model and scaling it successfully.