The AI Playbook That Works, and Why Yours Doesn’t

A year ago, PFF had a ChatGPT subscription. That was it. Today we’ve achieved 10x developer output and built more in the last six months than we did in the previous two years with a team one-fifth its former size.

This talk is about how we got there, and everything that happened along the way; the stuff that worked, the stuff that didn’t, and the stuff nobody warned us about.
I’ll cover the obvious and the non-obvious. Why hackathons aren’t the answer. Why executive AI committees are a sign your leadership is detached from the problem, not engaged with it. Why bolting AI onto your existing processes is the most expensive way to achieve nothing. And why things started really well for us, then got hard, and what we did about it.

I’ll share the practical checklists we built through trial and error and how to actually transform your org before your competitors figure it out. Not theory. Not a vendor pitch. Just what we learned from doing it for real, getting it wrong a few times, and ending up somewhere genuinely different.

If your company’s AI strategy is still a subscription and a Slack channel, this talk is for you.