About speaker

Thomas in’t Veld is co-founder and CEO at Tasman Analytics, where he leads data transformation projects for high-growth companies across Europe. With over a decade of experience building data capabilities from the ground up, Thomas has helped 70+ organisations — from Series A startups to FTSE250 companies — turn their data into competitive advantage. His work spans the complete data value chain: architecting modern data stacks, building attribution models that actually work, and helping marketing teams prove ROI with confidence. Recent client successes include supporting Paired subscriber growth through improved marketing analytics, Yubo’s internal data stack capabilities, and guiding PensionBee’s data strategy through to IPO. Thomas holds deep expertise in both the technical foundations (Snowflake, BigQuery, dbt, BI platforms) and commercial applications of marketing analytics. He’s particularly passionate about making advanced analytics accessible to non-technical stakeholders — because the best insights are worthless if they don’t drive decisions. Based between Amsterdam and London, Thomas regularly speaks on practical data strategy, marketing attribution, and the real-world application of AI in analytics.