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About speaker

Pamela Pavliscak

Pratt Institute

Professor of AI & Emotional Design

Tech emotionographer • Author of All the Feels (2026)

Pamela is founder of Subjective, where she studies how emerging technologies shape emotion, and an associate professor in design psychology at Pratt Institute in NYC. She is the author of All the Feels: How to Stay Human in the Digital World and Emotionally Intelligent Design. Her work has been featured in The New York Times, Fast Company, BBC, and NPR and has informed work with organizations including Google, IKEA, and Vinted. She has spoken about the future of feeling at SXSW, TEDx, Web Summit, and House of Beautiful Business.

Talk details

Day 2 (10/1)

9:50 – 10:50
thu 1
9:50 – 10:50
Talk
UX/UI General

Designing How AI Feels

Pamela Pavliscak
Pamela Pavliscak Professor of AI & Emotional Design at Pratt Institute
AI Emotional Design Psychology

AI didn’t suddenly become emotional when it learned how to have a conversation. But now that AI can remember us, it can begin to feel less like a tool and more like a relationship. Whether we mean to or not, we are designing emotional dynamics into our products.

As AI shifts from something we use to something we interact with, designers need new ways to understand what happens between people and technology. Drawing on a decade of research into the secret psychology of digital life, Pamela will introduce a practical framework for spotting these dynamics and their second-order effects, from algorithmic identity to delegated intimacy. Attendees will leave with a practical way to anticipate how AI systems shape feelings and to design for human agency and well-being.

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Data

Leadership

Product

AI/ML

UX/UI

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