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About speaker

Márton Dósa

OTP

Head of Digital Strategy and Transformation

Márton was appointed Head of Digital Strategy and Transformation at OTP Bank in March 2026. Prior to this, he was an Associate Partner at McKinsey & Company, where, as part of the Global Banking Practice, he primarily focused on retail banking strategy and operations, serving clients across the EMEA region.

Talk details

Day 2 (10/1)

14:15 – 15:00
thu 1
14:15 – 15:00
Talk
Stage of Ideas

AI@OTP

Márton Dósa
Márton Dósa Head of Digital Strategy and Transformation at OTP
AI

AI is no longer just a technological novelty, but one of the most critical business drivers of digital transformation. This presentation explores how AI can become a true competitive advantage when treated not as isolated projects, but as a capability integrated across the entire organization. We will examine the key factors for successful AI implementation, from the role of data assets and platforms to establishing governance and operating models. Through real-world examples, it demonstrates how AI supports knowledge management, software development, and decision-making. It also highlights the organizational, security, and risk management prerequisites necessary for sustainable AI adoption. The session offers practical insights into deliberately building and scaling AI capabilities. Our core message is that AI is not an end in itself, but a key catalyst for efficiency, innovation, and long-term business competitiveness.

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Data

Leadership

Product

AI/ML

UX/UI

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