About speaker

Maria Müller

Frank Reply

Senior Conversational UX Architect

After Maria’s studies in communication design, she moved into architecting user interfaces for appliances and digital applications. She then shifted her focus and expertise to speech interactions and now works mainly with in-car voice experiences for enterprise automotive customers.

Talk details

Talk
AI/ML Intermediate

Conscious Cars – Crafted Conversations

Daniel Fitzpatrick
Daniel Fitzpatrick Manager at Frank Reply
Maria Müller
Maria Müller Senior Conversational UX Architect at Frank Reply
Conversational AI Conversational User Experience LLM Speech Interfaces

This session explores the unique challenges of designing speech interfaces for in-vehicle use, focusing on drivers’ specific cognitive needs compared to other users. It examines key use cases, along with the syntactic and semantic strategies required to create effective voice interactions in cars. The session also looks ahead to the growing role of conversational AI, especially the shift from rule-based systems to LLM-driven intent recognition. Additionally, it provides practical insights into in-car assistants, adaptive outputs, multi-intent handling, and the complexities of vehicle-specific prompts.

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Data

Leadership

Product

AI/ML

UX/UI

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