About speaker

Jonathon Colman

HubSpot

Senior Design Manager

Jonathon Colman leads global content design at HubSpot. He’s a Webby Award-winning designer and keynote speaker who’s led design and content teams at Facebook, Intercom, and IBM.

He’s been working on the web since 1993 and is grumpy it’s not finished yet.

Talk details

Talk
UX/UI General

Transparent recruiting: a better way to hire people

Jonathon Colman
Jonathon Colman Senior Design Manager at HubSpot
Hiring Leadership UX

The hiring market has flipped. After years of frenzied growth, tech is now defined by mass layoffs, cautious headcount, hiring freezes, and hundreds of applicants for every role. Hiring cycles have grown longer: more interviews, more barriers, lower confidence.

The problem isn’t the market, it’s that most hiring managers treat recruiting as marketing. Transparent recruiting fixes both sides of the equation by giving candidates the clarity and equity they need to perform their best, while giving hiring managers a faster, more productive hiring process.

With global examples from companies big and small, you’ll see how HubSpot hired 16 highly qualified content designers in just 5 months by focusing on a simple idea: people perform their best when they know what’s expected of them.

Audience takeaways:
– A simple strategy and set of tactics you that transforms your recruiting practices, especially in a slow market where every hire counts
– Compelling ways to set expectations for candidates before they even talk with you, reducing noise in your pipeline and building a strong employer brand
– How to rewrite your job posts to speak directly to your target audience — their goals, motivations, and frustrations — so your roles stand out in a sea of sameness
– How to help your best candidates succeed faster with enablement materials and radically transparent recruiting tools

Read more →

Data

Leadership

Product

AI/ML

UX/UI

Join the event!

Stand on the shoulders of giants and build alongside the people shaping what comes next.

Save the Date

Add the 2026 conference to your calendar