About speaker

I have spent over two decades building digital products and leading the teams that build them. It started in the late nineties with my first lines of HTML and ran through design, development, product strategy and business leadership — which is why I tend to see a product from several sides at once.

At EtonDigital I became Chief Product Officer following the company’s acquisition by Holycode, having previously served as deputy director and one of its registered legal representatives. I led cross-functional teams across product, delivery, design and business development, and took a product organisation through its first AI-powered ways of working — including rebuilding how we ran discovery. I now run Sando Works, an independent product, delivery and growth practice.

I write about product practice in the AI era, mostly about the parts that don’t make it into the case studies: https://medium.com/@damjangataric

Core focus areas:

• Product-led growth and SaaS scaling
• Building and empowering globally distributed product teams
• Product decision-making in AI-assisted teams