About speaker

Damjan Gataric

Sando Works, ex-Holycode, ex-EtonDigital

Product Leader & Consultant

Product and Delivery leader with over two decades building digital products and leading teams that turn ideas into measurable growth. My journey started in the late nineties writing my first lines of HTML and evolved through design, development, product strategy, and business leadership, giving me a 360° view of how successful products are built, scaled, and sustained.

As Chief Product Officer at a digital product agency, I led cross-functional teams across Product, Delivery, Design, and Business Development. My focus is on creating scalable, user-centric solutions that balance product-led growth with strong business fundamentals and an exceptional customer experience.

I believe in clarity, trust, and measurable outcomes – fostering a culture where teams move fast, experiment thoughtfully, and deliver lasting value. I am passionate about transforming complex challenges into elegant digital products and building environments where people thrive while doing their best work.

Core focus areas:

  • Product-led growth and SaaS scaling
  • Data-informed decision-making
  • Building and empowering globally distributed product teams
  • Creating products that balance simplicity, beauty, and business impact
  • Long-term partnerships built on trust, autonomy, and delivery excellence

Talk details

Day 39 (10/2)

14:55 – 15:40
fri 2
14:55 – 15:40
Talk
Product Intermediate+

I Used to Know More Than I Wrote. Now AI Does.

Damjan Gataric
Damjan Gataric Product Leader & Consultant at Sando Works, ex-Holycode, ex-EtonDigital
AI Product & AI Ways of Working

What I used to write about a product was the tip of an iceberg – fifteen percent of what I knew, standing on an abundance of hard-won experience and muscle memory I could not have explained if asked.

Writing with AI inverted that: what I produce is now deeper than what is in my head, and I can no longer stand behind every sentence in it. In product, documents are not records of decisions – writing them is how we decide. AI broke that proxy. What do we trust instead? I’ll show you where it helped, where it quietly hurt, and what I do differently now.

Read more →

Data

Leadership

Product

AI/ML

UX/UI

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