About speaker

Blair Fraser

UserTesting

Product Design Manager

Blair Fraser is a design leader passionate about helping teams tackle complex problems through collaboration, facilitation, and human-centered design. As a lead designer and manager at UserTesting, he enables companies to connect with their audiences, get valuable feedback and make better, insight-driven decisions.

With 14+ years of experience spanning finance, startups, agencies, and L&D, Blair specializes in workshopping, strategy, and building impactful products.

Beyond design in his day job, he explores his own challenges with perfectionism and self-doubt through The Imperfect Designer, a Substack publication and podcast dedicated to helping creatives embrace imperfection and navigate the realities of their craft.

Talk details

Blair Fraser Product Design Manager at UserTesting

Design UX

This talk explores the often-neglected superpower of product design: vision. Not just strategy decks or north star flows, but emotionally charged, speculative, team-energising visionary ideas and thinking, the kind that lifts teams out of the backlog and helps companies imagine what’s next.

Through a cinematic, storytelling-driven format, I’ll use familiar movie moments to illustrate why visionary design matters, how to start practicing it, and how to push through resistance when no one’s asking for it. This talk will be honest, fun, and deeply grounded in personal and team experiences.

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